AFTER the miserable Bud Ice a few days ago, I’ve foolishly decided to give the ‘Ice‘ themed bottled lager another try. Say hello to this little bottle of Foster’s Ice.
First impressions are that it looks a lot like Bud Ice. The glass is transparent. And the logos and labels are slanted and trendy. But this is no Anheuser-Busch mega-brand. No. This mega-brand comes from an entirely different mega-brewer.
As a product, it’s hard to fault the packaging. The top has the Foster’s logo of an ice-skating kangaroo. And that’s a logo you don’t see very prominently in their television commercials these days.
The neck label has the familiar Foster’s “F” logo with the gold, red and blue colour scheme that goes with it. The words “Premium Quality Beer” raise a smile. Will that prove to be ironic? Or will it surprise me?
What I like about the little neck label though, is that they’ve managed to stick it onto the bottle at the same slanted angle as the main front label. And that’s good packaging.
It’s hard to fault this label. Sure, it dispenses with the anything remotely traditional. In fact, it makes the whole thing look more like an alcopop. But since it’s probably aiming at the alcopop drinker, that’s forgivable.
Under the gigantic logos and brand name are the facts you need to know. Carefully placed in a little silver bar along the bottom is the description “For A Clean Crisp Taste”. This is a lager then, clearly aiming for the basics. Next to that, in red no less, is the alcoholic volume. Which at 5% isn’t notable in any way.
Because the back label is the size of a postage stamp, they’ve carefully put some of the small-print on the sides of the front label. On one side, we’re informed that this is a 33 centilitre bottle. That it’s a “Premium Quality Ice Brewed Beer” that contains barley and wheat.
Over on the other side are the UK units of alcohol. You probably won’t be interested to know, that this little bottle contains all of 1.7 units. But if you are, they also print the recommended daily units for men and women. Which are four and three respectively in case you are the curious type.
Around on the back of the bottle, and the barcode dominates the Post-It Note sized label.
Fortunately, they don’t try to cram much else on there too. What there is, is a quick description about what this drink is. And the address of where it was made. The description describes it as “Ice Brewed and Superchilled”. And that this is to “Produce a Smooth Refreshing Lager” that has a “Uniquely Clean, Crisp Taste”. All good qualities. And with expectations as low as mine, maybe it won’t disappoint.
Sadly, the address of the place where this was made does. That’s because Foster’s comes from UK brewing giant Scottish & Newcastle in Edinburgh. That makes this bottle of Foster’s Ice as Australian as deep-fried Mars bars.
Still, it’s now time to crack open this bottle. And to sample the lager within. In a London hotter than the Earth’s core, I truly hope this one is as refreshing at it promises.
Once in the glass, you won’t be surprised by the colour. Which is pale yellow. But you knew that already from the transparent glass bottle. What I was pleased to see was a proper head. A little patchy, but better than expected.
It has a richer smell than expected, too. You don’t need to sniff hard to get a good whiff of malted barley. I like it.
A couple of gulps in, and I must admit, it is no where near as bad as I had been expecting. It has a solid, lagery taste of malted barley with a lightly lingering, but not unpleasant bitterness. Not very strongly flavoured and not so weak as to be un-noticeable.
I didn’t expect to have any positives to report, yet, here they are. The taste and flavour is as inoffensive as you can get for a lager. And that makes it very easy to drink. If you’ve got a chilled bottle, it should be as “refreshing” and “clean” as promised. It’s also smooth and none too gassy.
Being a lager, there is no chance that it can escape fault. For starters, it tastes of lager. Compared to ale or beer in any other form, this means it tastes cheap and it boring. That’s a fact that is true however good the lager in question is. Then there’s the taste itself. That lingering bitterness will stop Foster’s Ice from being so refreshing after a bottle or two.
In summation, Foster’s Ice is a good example of the “ice brewed” lager phenomenon. Think of it like the whole “white cider” boom. Both this and Bud Ice are lagers stripped of real flavours, apparently designed to be as easy to drink as possible. If you have to make a choice, then choose Foster’s Ice over Bud Ice. Alternatively, choose a real beer instead.
Have you tried Foster’s Ice? What did you think of it?
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