THE LAST of this batch of three unusual bottles from ASDA is one I’ve wanted to get my hands on for a while. Dressed in different labels, Cobra King turned up in an off-license on Brick Lane last year for a whopping £8 a bottle. So I was thrilled to find this colossal 750ml bottle of Cobra King in ASDA for just £3. And what an imposing bottle it is.
Why was I so keen to get a bottle? First, Cobra Extra Smooth Premium Lager, the lager in a pretty bottle that pretends to be Indian is not bad. For a lager. A fact I put down to it being made with rice. Then there’s the comment left by a reader on my post on that other big, if not biggest Indian beer, Kingfisher Premium Lager. He recommended a few very high alcoholic volume Indian beers. This wasn’t one of them, but it’s the closest I’ve found, this side of Mumbai. Then there’s the curiosity factor. Who else wants to know what the Indian take on the high-strength lager is like?
It has changed a bit since I first caught sight of it. My guess is that they’re changing over from the front label with some colour, to this one which is just sleek gold on black. Something that makes it one of the most premium looking beers that is still just a lager. It even has a cork with Cobra’s trademark elephants.
Careful not to spoil the exquisite look, the details you need to know are around the neck.
The front says everything you need to know. At 8%, it’s around the strength of strong ales and strong Polish mocne lagers. Hopefully the “Extra Smooth”-ness and “Double Fermented” brewing will make it more like strong ale than a strong lager.
Getting those hopes up are prizes that Cobra King won at the prestigious Monde Selection. No, I don’t know much about Monde Selection in Brussels either, but I’ve seen their medals on bottles that turned out to contained excellent beer. What’s more, Cobra King won those awards recently. Hopes are getting higher for Cobra King. Something not tempered by the main front label.
This is as cool, stylish, simplified, premium and brash as they get. Out with the traditional roundel or shield. It doesn’t even have borders. Just the words “The ultimate expression of our quest for the perfect beer” and the Cobra King logo. Modest, aren’t they? It does look good though.
The necessities of labelling regulations prevent the back from being as pretty as the front. But you must admit, it is still more elegant than most others.
They even have a proper description and story on the back. Albeit a marketing-driven one. Nevertheless, there are some interesting and useful fact-letts buried in the marketing-speak.
We learn that it was made with barley malt, hops and, crucially, rice. Just like the smooth and refreshing regular Cobra Extra Smooth Premium Lager and many of the smoother, superior lagers of the world. At least in my opinion. The hops are from the Hallertau region of Bavaria. That gives it breeding, but it makes me wander. What would Indian hops be like?
We also learn that it is “fermented once, then bottled and fermented again to bring out the subtlety and immense character of its ingredients”. Wouldn’t that mean that there’s live, unfiltered yeast in the bottle? Holding the bottle up to the light, it looks perfectly clear. If you can shed some more light on this, do please leave a comment at the end of the post.
Then they describe the taste as “Superbly smooth and balanced”. Expectations are high for “the ultimate expression of our quest for the perfect beer”.
Under that is the small-print. The first chunk of small-print is bad news. This is a faux Asian beer. It was brewed and bottled here in London. The web address is www.cobrabeer.com. You can find the few details they have about King Cobra at http://www.cobrabeer.com/beers/index#king. The only other detail worth mentioning is how many UK units of alcohol it has. At a high 8% volume, and in a huge 750ml bottle, King Cobra weighs in at a massive 6 UK units of alcohol. That means that if you drink the whole bottle, you’re technically binge drinking. Women, you will be after just half.
So what does King Cobra actually taste like? Is it any good? Would you enjoy it? Will it be more super-strength lager than exquisite ale? I’m looking forward to finding out. Not least because it has a champagne style cork to pop. At the very least, opening it will be fun.
That was exciting. Not only for the tension surrounding the velocity of the cork’s exit from the bottle (it was quite tame), but for the pouring. Even with careful pouring, I got an insane head that nearly overwhelmed my big glass. After a few minutes, it settled down to this.
So my consumer advice to you is the pour as gently as you possibly can, or to use an enormous tankard.
Once in the glass, it doesn’t look too bad. For a lager. It’s uniform lager colour, being pale amber hue that it is. I can’t help being disappointed that it isn’t the darker colour of certain prestigious European lagers.
What does Cobra King smell of? The website uses words like “fresh”, “distinctive”, “tropical” and “citrus”. I’m not sure about that. I’ll give it “fresh” and describe it as lagery and good. It doesn’t smell like the strong lagers and manages to smell better than most regular strength ones. Which is a feat.
What does Cobra King taste of? The first couple of gulps are good ones. And ones that tell you that it’s not a good idea to try and down a pint in one go. You can taste that strength. Even if it is ten times more refined than a strong lager in a can.
The website describes it as having “malty flavours” that lead to “floral, tropical and citrus fruit notes”. A few gulps in and I’m not so sure. It’s tasting much like a regular, if well made lager to me. I’m getting a mild flavour of malted barley. Which, in the world of pilsner lager, is quite a lot of flavour. What is impressive is that the aftertaste finish is not a bitter “bite”. Possibly thanks to the rice, it’s smooth.
While trying to figure out the taste, it became time to top up the glass with more from the bottle. And this time pouring was somewhat less dramatic. In fact, the remainder of the bottle filled my big glass very well indeed, and topped it off with a splendid, frothy head that looked so good, yet another photo was in order.
So what does Cobra King actually taste of? All I’m getting is a blend of malted barley and hoppiness. Not any of the citrus or tropical qualities the official website talked about. But then not many lagers manage even that. If you’re used to ales, you might pooh-pooh the flavours and tastes of Cobra King. But if you normally have only lager, then this is going to impress you.
What do I like about Cobra King? I love that it manages to find a way of doing things in the formulaic world of lager. It’s smooth and has a distinctive flavour and taste. It’s nearly as strong as the ASBO lagers, yet doesn’t taste like toxic paraffin. Considering how strong it is, it’s surprisingly easy to drink. It’s smooth and not at all gassy. Then there’s the packaging. It must be one of the coolest looking bottles on the shelf. And, being hard to find, it has that exclusive quality.
What don’t I like about Cobra King? It’s as if they were aiming to make an ale, almost did, but missed and accidentally made a lager. It is a jolly good lager. But if they used this expertise to make a proper ale, it would be outstanding. Then there’s the taste. Because I’ve tried the super-strength lagers, I know how much better this does strong than they do. But a newcomer won’t appreciate that. They’ll just complain. And that makes it less than accessible to normal people and to girls.
How can I sum up Cobra King? It is a lager unlike any I have sampled. Nearly as smooth and easy to drink as regular lager, yet nearly as strong as super-strength lager. And it has some flavour and taste to it. No matter if you’re a lager lout or an ale connoisseur, Cobra King is interesting enough to justify your time and money. Especially if you can buy it for £3. Just make sure you have someone to share it with.
Have you tried Cobra King? What did you think of it? Have I made a glaring error that you feel compelled to criticise me for? If so, then leave your opinions, corrections, criticisms, requests, recommendations and places to buy, here in the comments.