THIS one got my attention as soon as I saw it on the shelves of my local Tesco. That’s because it is Young’s Champion Live Golden Beer.
First it got my attention because I enjoyed Young’s Special London Ale. Secondly, it got my attention because of the big mentions of “Champion” and “Live” on the front. “Champion” hints at the winning of prizes. Always a good thing. And “Live” and “Bottled Conditioned” beer are always my favourites. In fact, I’ve yet to try a live or bottled conditioned beer I’ve not enjoyed. And that means that you’ll probably enjoy them too. But will Young’s Champion reaffirm or disappoint? I’m looking forward to finding out.
The neck label is where you’ll find a surprising amount of marketing. Or should I say background to the Ram Brewery. It’s also got a reassuringly large “Bottle Conditioned” on it. If it were up to me, that whole Ram Brewery text on the neck label would be replaced by a list of the virtues of bottle conditioning. Maybe one day, eh?
The front label keeps things simple, yet stylish. Lots of sweeping lines dominate this one. And the result is quite different to Special London Ale. Which, by the way, I recommend you read now, so I don’t have to repeat myself over all the little details. The Ram logo is in tact again. But this time, the word “Champion” takes centre-stage, plus a small illustration of hops. The 5% volume is on there, but tucked away in a corner so you need to be looking for it. The colour scheme is light and bright, but looks a bit odd on the dark glass of the bottle.
Over on the back, the layout is much the same as with the Special London Ale. The CAMRA logo is on there. As is the symbol telling you that this 500 millilitre bottle has 2.5 UK units of alcohol. And what’s that I see? Amazingly, this is the first time that I’ve bought a recently stocked bottle from Tesco, only to discover that it has passed its “Consume By” date. I didn’t realise it in the shop, but no it’s clear as day. This went ‘off’ after the 31st of January 2008. Outstanding cock-up, Tesco. Readers; check the date on your bottle before you put it in your shopping basket. Or live on the edge. Like me.
The correct procedure here would be to return this bottle and obtain a refund or replacement. But having come this far, I don’t want to turn back. Just how bad can it get in those few weeks? That’s what I want to know. So, in the name of investigating blogging, let’s push on.
The story part of the back label describes Young’s Champion as “light-golden”, with a “full-flavour” and “refreshing bite”. It uses “malted barley” and “Styrian hops” for a “well-rounded floral flavour” with “hints of fruit” and a “dry, hoppy bitterness”. Again, they suggest serving cool, pouring gently to keep the yeast in the bottle. And that the website of this Wandsworth based London brewer is at www.youngsathome.co.uk.
Time to open the bottle to see a few things. One: if I’m poisoned from out of date beer. And two: if Young’s Champion is as good as I’m hoping it will be.
In the glass, there’s a good frothy head. But it’s controllable, staying within the pint glass. It’s light golden and it looks like none of the yeast sediment made its way in there. That said, it is still fairly opaque.
Like the good live bottles I’ve tried before it, the smell is good. Definitely above average. That yeasty, malty, hoppy smell is mouth-watering.
A couple of gulps in, and I’m not dead from this out-of-date bottle. But I am enjoying the make-up of the flavours here. None of which really dominate, and thus making it a very inoffensive experience. The malted barley and hoppy, bitter aftertaste are most noticeable. And yes, as you work through it, you do begin to notice a tiny floral hint, as promised by the label.
This is turning out to be a well-balanced and well-rounded beer. It’s also easy to drink. And that’s important, as it makes this bottle of beer even more accessible to the casual drinker. Like you. And let’s be honest here, me too.
It’s also fairly crisp and refreshing. This isn’t a big heavy drink at all. But it isn’t the lightest and most refreshing out there either.
If I had to level a criticism at Young’s Champion, it would be that it’s too inoffensive. It’s not the yeasty, malty explosion of taste that I adore. And you could even describe it as being ever so slightly watery. But then this calls itself a beer rather than an ale, so it can get away with that up to a point.
This bottle may be a few weeks out of date, but that didn’t stop me from liking it. If you want a decent live bottled beer, try it. If you want a tasty, refreshing, quite strong beer with little to complain about, try it. If you want a live beer but are too squeamish about bits floating in it, try it. There’s no bits of yeast sediment if you pour carefully. If you want a big, heavy, strongly flavoured brew that scares away teenagers, have an ale instead. This won’t quite satisfy you. I however liked Young’s Champion, so you might to.
Have you tried Young’s Champion? What did you think?
Or if you’ve got any suggestions for other good live beers, or ones to avoid, leave a comment!