THIS is Chang Beer from Thailand. Not the first beer I’ve tried from Thailand. That honour goes to the straightforward, well made but ultimately uninspiring Singha Lager Beer. It might not be the first, but it is the hardest to find. This one came from a small batch my local Tesco bought in.
The hardest thing about writing about these Asian beers, is finding anything interesting to say about them. Almost universally, they are well made, easy to drink lagers that aren’t memorable in any way. They are great with a spicy meal, but try to remember the taste a week later, and you’ll be stumped. So will Chang Beer be any different?
The neck-foil seems to think so.
It says that this “Premium Quality” brew won Gold at the 1998 Australian International Beer Awards. And you can depend on Australians to give it to you straight. It’s a good start for Chang Beer.
The front-label sticks to roundel traditions by looking like this:
It also manages to conjure up enough imagery to look South East Asian. Helpful for clueless supermarket consumers like me. Look a little closer and Chang Beer has more welcome information.
It was brewed by “Cosmos Brewery Co., Ltd”. Possibly in a place called Ayutthaya in Thailand. Assuming the word “Ayutthaya” is actually a place name. If you know more than I do on this, do please leave a comment at the end of this post.
The good news continues. This bottle of Chang Beer doesn’t appear to be an unwelcome licensed replica from Bedford. The label says quite clearly “Product of Thailand” with “Imported” written in red. Good news indeed.
The vital statistics are also around the bottom border of the label. This 11.15 fluid ounce 330ml bottle has the equally ubiquitous 5% alcoholic volume. Facts that, together with the total absence of Thai words on the bottle, tell us that this really is their expert version.
The back label sticks to Asian beer export conventions by having only the bare essential details. No bad thing, mind.
What can you say about it? It is literally a list of facts. So, here goes… This is “Thailand’s Number 1 Beer”. It contains malted barley.
It was brewed and bottled by Cosmos Brewery in Thailand, but was imported by Chang UK from, where else, but Moffat Distillery in Airdrie, Scotland. Where else would it come from?
They have a web address at www.changbeer.com. It’s Flash-heavy, but tolerable. And, at 5% alcoholic volume in a 330ml bottle. it has 1.65 of your UK units of alcohol.
And those are the facts. There is nothing else to say about the outside of the bottle, so it’s time for the part you came here for. What is the inside of the bottle like? Or, to put it another way, how does it taste and will it be better than its competitors? Let’s find out.
In the glass, it looks exactly how you’d expect: pale amber in colour. It had a head when I took the photo, although that dissipated seconds later. The most striking thing about it is how fizzy it is.
Does it have a smell? Yes it does. It smells of much the same blend of malted barley as any other pilsner style lager that you’ve smelt. This one smells a little on the strong and synthetic side.
What does it taste like? First impressions are okay for Chang Beer. At least compared to pilsner style lagers. Being a lager, it has no flavour. That leaves everything hinging on the aftertaste. Which, I’m pleased to report, isn’t as horrible as some other lagers.
What you taste is a gentle taste of barley with a gentle, tingly bitterness. No bittersweet “bite”. Just a mild and easy bitterness that you’ll hardly notice. Even though it lingers for some time.
What do I like about Chang Beer? Before even opening the bottle, I loved that it was genuinely Thai, not a licensed replica from Tyneside. I like gentle taste. It’s what make this, and so many other Asian beers so easy to drink. With no lagery “bite”, there is nothing to object to about Chang Beer. Make it easy to drink are how clean, crisp and refreshing it is. All of which can be traced back to the quality and ingredients.
What don’t I like about Chang Beer? Mostly the flipside of how easy to drink it is. It is one of the wateriest beers I’ve tried. It’s also failed to be distinctive or memorable in any way. Not just compared to other Asian beers, but some South American ones too. Put this in a blind taste test with its competitors, and you’ll struggle to identify it. Mind you, you’ll fail to identify its competitors, as well. Besides that, it is gassy, and, at time of writing, hard to find in shops.
How can I sum up Chang Beer? It is exactly what I thought it would be. Not bad, not great, but probably excellent with a spicy meal. If you want something to go with your spicy meal, Chang Beer will not disappoint. But if you’re faced with a shop shelf of other Asian beers, is there a compelling reason to choose this one?
Have you tried Chang Beer? What did you think of it?
Do please leave your corrections, opinions, requests, recommendations and places to buy, here in the comments.